I can't believe we are paying 99.9% on scan. I really didn't think the day would ever come!
Judy Russell | Director of GM/HBC | Safeway

About iControl

iControl's Core Value Proposition

iControl provides a fully integrated, Collaborative Business Intelligence platform and the human resources to support it.  Our mission is to help retailers and suppliers share critical trading information in a central, standardized Master Data Portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics.

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iControl Systems USA, LLC. was formed in 2005 by Ephi, Sean and T.J. Zlotnitsky. Originally iControl was run as an affiliate of the family-owned Current Companies, aka CNC, a distributor of periodicals based in Washington, DC, with service to 30 states. CNC was sold in 2009 to Hudson News.

CNC was founded by the family patriarch, Michael Zlotnitsky, and his wife Leah, soon after immigrating to the U.S. from Israel in 1986.  

Today, iControl is one of the largest providers of collaborative business intelligence, with a focus on Direct Store Delivery (DSD).  Among the company's core services are collaborative data sharing, scan based trading faciliation, and accounts payable consolidation services.

The company has over 40 associates in the United States, and is based in Montgomery County, MD.

  • Concept
  • Growth
iControl was formed to relieve the frustration of retailers and to assist them in managing complex, data-intensive DSD categories, such as newspapers, magazines, fresh flowers, bread, specialty foods, propane, maps, and the likes.
 
DSD categories are complex for retailers because they typically involve persistent item file and pricebook updates that must be processed manually, along with a large number of very small vendors with a tendency to turn over frequently.   Some DSD categories, such as newspapers, are even harder than normal to administer, because thousands of items, UPC, distributors and pricepoints are involved. 
 
iControl was formed to provide a thoughtful solution, respectful of the needs of the different partners within the supply chain.  Whereas traditional DSD practices have been disproportionately tilted in favor of the supplier and against the retailer, iControl recognized that SBT can just as easily swing the pendelum too far in the opposite direction.
 

The goal of iControl is to provide our retail customers and their vendors with the means to take advantage of the efficiencies and opportunities that Scan Based Trading represents.

As a result of its innovation and business model, iControl has attracted the best run, most responsible and forward-thinking retailers in America, including CVS, Kroger, Safeway, and Barnes & Noble.

The iControl team has now grown to 47 U.S. based associates operating out of 8 states, along with a 24-person data entry team in China.  The numbers of retail doors serviced by iControl grew from 521 in 2005 to 17,831 as of March 2010.  Doors will surpass 20,000 in June 2010.

Company sales rose from under $2 million in 2005, to $124 million in 2009.  The company is on pace to exceed $175 million in sales in 2010.

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