The Outside Members of iControl's Board of Directors

Over his long and distinguished career, Mr. Stonecipher, the son of a coal miner, has overseen some of the most ambitious business deals in history. After orchastrating what at the time was the largest merger in history - between McDonnell Douglas, of which he was President & CEO, and Boeing - Mr. Stonecipher spent nearly a decade at Boeing, where he served as President & COO, Vice Chairman, and finally President and CEO. Prior to his time at Boeing and McDonnell Douglas, Mr. Stonecipher served as Chairman & CEO of Aerospace manufacturer Sunstrand. Before Sunstrand, he served in various VP positions with General Electric.

Over a distinguished career of over 30 years, Mike rose up the ranks at Supervalu, from various store operations roles in the early 1980’s, to two director positions (marketing, merchandising) to regional vice president, to vice president of marketing, to division president, to regional president, to SVP of the retail business (responsible for $7 billion in revenue), to EVP/President of the wholesale business (responsible for $19 billion in revenue), and finally to President and COO of the entire $42 billion Supervalu company, a position he held from 2005 until his retirement from Supervalu in late 2009. Since retiring, Mike (who now resides in Celebration, FL) has been the President of MLJ Consulting, and a board member on several public and private boards.

Mr. Lorelli’s 30-year career spans a wide range of consumer products and services and B2B categories, with responsibilities for both domestic and international units. Presently, Mike is CEO of WaterJel Technologies, one of Riverside Company's 88 portfolio businesses. WaterJel is the global leader in burn care products, with retail clients including CVS, Walgreens and Wal Mart. He previously built 3 other private equity backed companies. Most of Mike's career was with PepsiCo where he was a division President for the Soft Drink sector, and previously, their beverage sector CMO. Mike also built out Pizza Hut's global footprint in the 1990's, advancing them from 68 to 92 countries. Lorelli holds a Bachelor of Engineering degree in Industrial Engineering from New York University, and an MBA in Marketing from NYU’s Stern Graduate School of Business. He is an avid runner, an active private pilot, member of The CEO Trust, and author of the childrens’ best-seller “Traveling Again, Dad?” with profits donated to childrens’ charities. He holds a Professional Director Certification from The American College of Corporate Directors, and is also an NACD 2011 Governance Fellow. He is also a registered speaker with Vistage International. He resides in Darien, CT.

Roger Davidson is widely recognized by retailers and the financial community as a leading authority on the food and supermarket industries, having culled 30 years of experience working for a diverse group of companies that include Wal-Mart Stores Inc., H.E.B. Food/Drug, SUPERVALU, Wild Oats, and Ahold USA. As President of his own advisory firm, Roger Davidson Associates LLC, he currently counsels over 200 clients, ranging from retailers to investment managers in the U.S. and Europe, on strategic acquisitions, product development, private label, marketing, merchandising and supply chain efficiencies. Previously, Mr. Davidson served as Wal-Mart’s Senior Vice President, Global Food Sourcing, and SUPERVALU’s Chief Operating Officer/Retail. He also served as Ahold’s Senior Vice President of Non Perishables, Corporate Brands and Global Sourcing and spent two years as Senior Vice President, Marketing and Merchandising with Wild Oats. He spent nearly 31 years with H.E.B. Food/Drug in various VP and Director roles overseeing food procurement, marketing and retail management. Davidson holds a BBA in Accounting and an MBA in Finance from the University of Texas at Austin. He and his family currently reside in Oakton, Virginia.

Todd Mezrah is the Chief Executive Officer of Mezrah Consulting, a national corporate finance firm based in Tampa, Florida. Todd is responsible for the firm's vision, growth, strategic and technology initiatives. The firm has alsodeveloped a national Bank Practice servicing financial institutions across the country in creating and evaluating their existing investment portfolios and providing executive and Board of Director benefit expertise. Mezrah Consulting clients include the likes of Tech Data Corporation, Royal Bank of Canada, and spice and seasoning giant McCormick & Company. Todd is also co-founder and CEO of Drawloop Technologies, a technology company that has developed a SaaS technology platform for creating and automating document deliverables in the “cloud”. Drawloop has developed significant efficiencies in automating the creation of document deliverables for a myriad of large enterprise organizations including LinkedIn, Expedia, Citigroup, Dupont, Comcast, CIGNA and Disney/ABC. Moreover, Drawloop has integration relationships with Salesforce.com, Box.net, Docusign, Google and Amazon. Todd is a graduate of the University of Alabama where he obtained a B.A. in Corporate Finance and Investment Management. In addition, he received a Masters Degree in Business Administration from Georgia State University in Atlanta, Georgia.

Mr. Cloeter has more than 25 years of experience in sales and merchandising. Prior to founding Impulse Marketing Company in 2002, Cameron worked for several companies including Masterfoods USA (Director of Sales), Time Warner (Vice President of Sales & Marketing), Source Interlink (Executive Vice President - Sales and Marketing) and Viacom (Vice President of Sales). During his 25 year career, he amassed expertise in brand marketing, sales management and go to market planning/execution. Cameron leverages his knowledge and experience to help clients build in-store merchandising programs that achieve incremental/measurable results. Mr. Cloeter is married and has two children.

Denny is Executive Vice President, Industry Affairs and Collaboration at the Grocery Manufacturers Association (GMA) where he is responsible for GMA’s strategic collaboration platforms and key industry initiatives to best serve the Association’s membership. Based in Washington, D.C., GMA is the voice of more than 300 leading food, beverage and consumer product companies (CPG) that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe. GMA assist its members to produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation and to provide consumers with the products, tools and information they need to achieve a healthy diet and an active lifestyle. Prior to joining GMA, Denny was Vice President, Customer Development and Industry Affairs for Kraft Foods North America where he was responsible for Kraft’s “First to the Table” integrated focus on customer collaboration and overall business relationships within the industry. In addition, Denny led Kraft’s engagement with corporate initiatives that included customer marketing and supply chain areas of focus. Denny also served as the Executive Director and Tournament Chairman of Kraft Nabisco Championship, the first major on the LPGA tour and one of golf’s crown jewels, where he was responsible for total development and implementation of sales, marketing, media, and all operational aspects of the event. The KNC was Kraft’s premier CEO customer engagement forum for senior executive leadership within the industry. Denny began his career in the food industry in 1976 when he joined Standard Brands in Pittsburgh, PA as field sales representative. During the past thirty-five years, Denny has held several business and customer development and organizational leadership positions with Nabisco and Kraft, including as Vice President, Sales and Customer Logistics for its Direct Store Delivery segment. A native of Aliquippa, PA, Denny holds a bachelor degree in business communication from Edinboro University of Pennsylvania where he majored in integrated communication and was a four-year letterman in intercollegiate baseball, serving as team captain for two years. Denny earned his executive Master of Science degree in business and organizational communication at Northwestern University. Denny and his wife Marsha make their home in a Chicago suburb and have three adult children.