Our Mission

iControl provides a fully integrated, Collaborative Business Intelligence platform and the human resources to support it. Our mission is to help retailers and suppliers share critical trading information in a central, standardized Master Data Portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics.

iControl is a one-to-many facilitator of supply chain collaboration and scan-based-trading between retailers and their DSD suppliers. We enable the parties to cross-share transactional data in a transparent, real time manner. Offered in the form of SaaS, our platform features groundbreaking and user-friendly analytics, providing trade partners a shared opportunity to make informed decisions based on a single, undisputed version of the truth. Empowered by timely information presented in a highly actionable way, our retail and supplier clients are able to minimize waste and maximize sales by right-sizing DSD inventories, managing out-of-stocks, evaluating promotions, and optimizing SKU selection. In a part of the business that has traditionally been operated with too little collaboration and very little visibility, iControl provides the first and only truly comprehensive solution to achieve substantially better results.

The iControl SBT module is designed to be collaborative – as opposed to punitive – towards vendors. Rather than foolishly pretending errors simply do not exist, the iControl system is designed to capture and analyze data from retailers and vendors. Our system measures and evaluates terabites of data encompassing every sale of every product at every store. The objective is to spot and rectify errors – on either side – in order to drive scanning accuracy as close as possible to 100%.

It is only through this level of commitment to accuracy and integrity that SBT can succeed long-term, and the parties can work collaboratively to achieve growth.