Smart companies reinvent themselves and expect more and better of themselves every day, but they are not vultures. They recognize that winning in business is easiest to accomplish and most sustainable when all parties win - retailer, supplier and customer. And that winning and collaboration are not mutually exclusive, they are absolutely intertwined!
In our value system, we reject the notion that a supplier has to lose in order for a retailer to win, or vice versa. At the same time, we do not believe in coddling those who reject best-practices and progress simply because things have "always been done this way"
As New York Times columnist Adam Bryant has written in his popular Sunday column Corner Office, "for all the furrowed-brow seriousness that you often encounter in the business world, some of the most important advances come from asking, much like a persistent 5-year-old, the simplest questions. Why do you do that? How come it’s done this way? Is there a better way?"
At iControl, we believe that retailers and suppliers who are winners aren't afraid of asking these questions, six-sigma style, and that it is our responsibility as a process-optimizing company to help our customers continually ask those questions, and continually find better and better ways to answer them.
We consider ourselves to be meeting our values when we foster genuine collaboration. If with our services we help clients identify opportunities, recognize inefficiencies and procedural lapses, and enhance and expand data exchange between trade partners to the mutual benefit of the parties, then we are living up to our values.