Our Vision

For many retailers, DSD remains an area of the business that is largely vendor-managed, with minimal oversight and input from the retailer's merchandisers.  Even the best merchandisers are hamstrung by limited visibility and aged information. While many suppliers are doing their very best to provide good service, the fact remains that without an engaged and empowered merchandiser providing oversight and guidance, vendors will inevitably be tempted to focus first and foremost on their own interests.

A supplier who is self-managed may be less inclined to pull the plug on an underperforming SKU, ramp-up supply on a hot seller (potentially by having to scale back supply to less-engaged clients; are you one of them today?), and schedule replenishments on the basis of a combination of the retailer's needs and scheduling, versus the supplier's own scheduling priorities exclusively.

iControl has developed a powerful platform to meet the unique challenges of DSD categories.  Offered in the form of SaaS, out platform features groundbreaking and user-friendly analytics, providing trade partners a shared opportunity to make highly-informed decisions, based on a single, undisputed version of the truth.

Empowered by timely information presented in a highly actionable format, our retailer and supplier clients are able to minimize waste and maximize sales by:

1. ‫Right-sizing DSD inventories
2. ‫Managing out-of-stocks
3. ‫Evaluating promotions
4. ‫Optimizing SKU selection  

In a part of the business that has traditionally been operated with too little collaboration and very little visibility, iControl provides the first and only truly comprehensive solution to achieve substantially better results.

At iControl, we help you see what you need to see, so you can do what you need to do!